Consumer Insights in days, not weeks
Kiki's AI researcher recruits your participants, conducts in-depth interviews in their native language via video & phone, and delivers reports in days, not months.
Consumer Insights in days, not weeks
Kiki's AI researcher recruits your participants, conducts in-depth interviews in their native language via video & phone, and delivers reports in days, not months.
BUILT BY AN EXPERIENCED TEAM FROM
Step 1
Create in-depth discussion guide
Upload your research brief and Kiki will generate a customizable discussion guide with questions, probes, and stimuli.
Step 1
Create in-depth discussion guide
Upload your research brief and Kiki will generate a customizable discussion guide with questions, probes, and stimuli.
Step 1
Create in-depth discussion guide
Upload your research brief and Kiki will generate a customizable discussion guide with questions, probes, and stimuli.
Step 2
Recruit participants from users or our panels
Recruit your participants across any demographics from KikiLab's signal-based panel with automated pre-screening.
Step 2
Recruit participants from users or our panels
Recruit your participants across any demographics from KikiLab's signal-based panel with automated pre-screening.
Step 2
Recruit participants from users or our panels
Recruit your participants across any demographics from KikiLab's signal-based panel with automated pre-screening.
Step 3
Run AI-moderated interviews
Run hundreds of parallel AI-led interviews, in any language and interview length, with the ability to observe and nudge them in real-time.
Step 3
Run AI-moderated interviews
Run hundreds of parallel AI-led interviews, in any language and interview length, with the ability to observe and nudge them in real-time.
Step 3
Run AI-moderated interviews
Run hundreds of parallel AI-led interviews, in any language and interview length, with the ability to observe and nudge them in real-time.
Step 4
Reports, presentations, clips in an hour
Get same-day shareable reports with PII-masked clips, and emotion, facial, and voice-based insights.
Step 4
Reports, presentations, clips in an hour
Get same-day shareable reports with PII-masked clips, and emotion, facial, and voice-based insights.
Step 4
Reports, presentations, clips in an hour
Get same-day shareable reports with PII-masked clips, and emotion, facial, and voice-based insights.
Features
Built for end-to-end consumer research
Signal-based recruitment
KikiLab's panels are enriched with digital footprint, and pre-screened based on the research brief
Signal-based recruitment
KikiLab's panels are enriched with digital footprint, and pre-screened based on the research brief
Human + AI approach
Users can nudge the AI moderator at any point of the interview to ask any additional question to ensure control
Human + AI approach
Users can nudge the AI moderator at any point of the interview to ask any additional question to ensure control
82+ languages & voices
The AI moderator adapts langauges and voices based on the interview and participant's response
82+ languages & voices
The AI moderator adapts langauges and voices based on the interview and participant's response
All stimuli supported
The platform supports images, videos, prototype testing, and screen share to accomodate all research methodologies
All stimuli supported
The platform supports images, videos, prototype testing, and screen share to accomodate all research methodologies
Emotional intelligence
The AI moderator infers non-verbal cues like emotions, expressions, and voice, in real-time for deeper insights
Emotional intelligence
The AI moderator infers non-verbal cues like emotions, expressions, and voice, in real-time for deeper insights
Enterprise grade security
End-to-end data protection, with strong access controls, encryption, and secure handling for enterprise governance
Enterprise grade security
End-to-end data protection, with strong access controls, encryption, and secure handling for enterprise governance
Results
KikiLabs conducts the entire interview, not a video survey
Kiki's AI researcher is build on foundational research for adaptive conversation, emotional intelligence, and in-depth probing to mirror a 95th percentile moderator.
32 minutes / interview
With in-depth probing, laddering, and real-time inference of non-verbal cues
32 minutes / interview
With in-depth probing, laddering, and real-time inference of non-verbal cues
Improved honesty
Humans are more honest with AI, due to lack of fear of judgement
Improved honesty
Humans are more honest with AI, due to lack of fear of judgement
24 hour / study
Kiki can conduct hundreds of parallel interviews every hour
24 hour / study
Kiki can conduct hundreds of parallel interviews every hour
Comparison
Why consumer insights teams choose KikiLabs
Traditional Primary Market Research
AI-Moderated
Consumer Interviews
Turnaround time
Turnaround time
4-8 weeks
3-8 days
3-8 days
Moderation cost / participant
Moderation cost / participant
$100-$350
As low as $12
As low as $12
Participant quality
Participant quality
Low
Signal-based
Signal-based
Participant comfort
Participant comfort
Medium
No human judgement
No human judgement
Availability
Availability
Limited work hours
24/7
24/7
Quality of report
Quality of report
Standard
In-depth with emotional analysis
In-depth with emotional analysis
Need a custom demo?
Need a custom demo?
We can tailor a study with sample interviews with real participants, based on your research brief.
FAQs
Got questions?
We’ve got answers.
Still have questions?
Contact us and we’ll help you out.
01
How do AI-moderated interviews compare to traditional focus groups?
Focus groups have real tradeoffs: small samples, groupthink, dominant voices, and slow timelines. With KikiLabs, each participant has a private one-on-one conversation with Kiki. No audience, no social pressure. Participants share things they'd never say in a room full of strangers. You can run hundreds of interviews in parallel and get reports in days, not weeks.
02
Can an AI moderator probe deeply enough for quality insights?
Kiki isn't a survey bot. It builds rapport, follows conversational threads, and probes contextually like a skilled human moderator. It also reads non-verbal cues: facial micro-expressions, hesitation, emotional shifts. Kiki remembers context from earlier in the conversation and asks follow-ups that make people feel heard. Our clients use KikiLabs for product launches, brand strategy, and category decisions.
03
How does KikiLabs ensure participant quality?
Our panels are enriched with digital footprint data. Participants are pre-screened based on your research brief before entering an interview. The real quality gate is the interview itself. Kiki detects when someone is disengaged, contradictory, or not a genuine category user by evaluating coherence across the full conversation.
04
What languages does KikiLabs support?
Kiki conducts interviews in 82+ languages with native fluency, not real-time translation. It adapts voice and tone based on participant responses. Run the same study across all your markets simultaneously. Get unified analysis without waiting for transcription and translation.
05
What types of research can KikiLabs handle?
Concept testing, ad evaluation, brand equity studies, usage and attitude research, shopper journey exploration, pack testing, claims validation, and foundational exploratory work. Supports both structured discussion guides and open-ended explorations.
06
How fast can we go from research brief to insights?
Share your research brief. Kiki generates a customizable discussion guide. Recruit from your users or our panels. Kiki runs hundreds of parallel interviews per hour. Reports with shareable clips land in about 24 hours. Full cycle from brief to actionable report: days, not weeks.
07
Why are participants more honest with AI than with human researchers?
People manage their image in front of other humans. In focus groups, they tailor answers to sound reasonable. In one-on-ones, they read body language and adjust. With Kiki, the social performance disappears. Participants share things they explicitly say they'd never tell a human: financial habits, dietary choices, embarrassing brand perceptions.
08
Can I observe and intervene during live interviews?
Yes. KikiLabs uses a human + AI approach. Observe interviews in real-time and nudge Kiki to ask additional questions at any point. Like sitting behind the glass at a focus group, but with instant control across hundreds of simultaneous interviews.
09
What stimuli can I use in interviews?
Images, videos, prototype testing, and screen share are all supported. Participants can show their environment via camera. Kiki actively observes product placement, usage routines, and friction points that participants might not mention themselves.
10
Is KikiLabs secure enough for enterprise use?
Yes. End-to-end encryption, strong access controls, and secure data handling built for enterprise governance. For regulated categories (pharma, infant nutrition, alcohol), we handle participant consent in-workflow and follow strict data retention protocols. Security is built into our architecture, not bolted on.
01
How do AI-moderated interviews compare to traditional focus groups?
Focus groups have real tradeoffs: small samples, groupthink, dominant voices, and slow timelines. With KikiLabs, each participant has a private one-on-one conversation with Kiki. No audience, no social pressure. Participants share things they'd never say in a room full of strangers. You can run hundreds of interviews in parallel and get reports in days, not weeks.
02
Can an AI moderator probe deeply enough for quality insights?
Kiki isn't a survey bot. It builds rapport, follows conversational threads, and probes contextually like a skilled human moderator. It also reads non-verbal cues: facial micro-expressions, hesitation, emotional shifts. Kiki remembers context from earlier in the conversation and asks follow-ups that make people feel heard. Our clients use KikiLabs for product launches, brand strategy, and category decisions.
03
How does KikiLabs ensure participant quality?
Our panels are enriched with digital footprint data. Participants are pre-screened based on your research brief before entering an interview. The real quality gate is the interview itself. Kiki detects when someone is disengaged, contradictory, or not a genuine category user by evaluating coherence across the full conversation.
04
What languages does KikiLabs support?
Kiki conducts interviews in 82+ languages with native fluency, not real-time translation. It adapts voice and tone based on participant responses. Run the same study across all your markets simultaneously. Get unified analysis without waiting for transcription and translation.
05
What types of research can KikiLabs handle?
Concept testing, ad evaluation, brand equity studies, usage and attitude research, shopper journey exploration, pack testing, claims validation, and foundational exploratory work. Supports both structured discussion guides and open-ended explorations.
06
How fast can we go from research brief to insights?
Share your research brief. Kiki generates a customizable discussion guide. Recruit from your users or our panels. Kiki runs hundreds of parallel interviews per hour. Reports with shareable clips land in about 24 hours. Full cycle from brief to actionable report: days, not weeks.
07
Why are participants more honest with AI than with human researchers?
People manage their image in front of other humans. In focus groups, they tailor answers to sound reasonable. In one-on-ones, they read body language and adjust. With Kiki, the social performance disappears. Participants share things they explicitly say they'd never tell a human: financial habits, dietary choices, embarrassing brand perceptions.
08
Can I observe and intervene during live interviews?
Yes. KikiLabs uses a human + AI approach. Observe interviews in real-time and nudge Kiki to ask additional questions at any point. Like sitting behind the glass at a focus group, but with instant control across hundreds of simultaneous interviews.
09
What stimuli can I use in interviews?
Images, videos, prototype testing, and screen share are all supported. Participants can show their environment via camera. Kiki actively observes product placement, usage routines, and friction points that participants might not mention themselves.
10
Is KikiLabs secure enough for enterprise use?
Yes. End-to-end encryption, strong access controls, and secure data handling built for enterprise governance. For regulated categories (pharma, infant nutrition, alcohol), we handle participant consent in-workflow and follow strict data retention protocols. Security is built into our architecture, not bolted on.